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On page SEO is the most important process not only for better rankings but also for a successful internet marketing campaign. There are many people who are just starting to blog and much more that have run their own site for a while, that don’t know what SEO Onpage Optimization is and how to implement it!

SEO Onpage Optimization

SEO simply stands for Search Engine Optimization. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. If you’re looking for some SEO Onpage Optimization practical strategies that you can use on your site today, then you’ll love this article.

SEO Onpage Optimization steps

SEO Onpage Optimization

Start Title With Keyword

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page. The title should contain Long Tail keyword and aim for 8-12 words. Many bloggers say the length of the article should be 60 characters maximum.  It is not compulsory to make the length of the Title 60 characters, You can write 50 or 70+ but the when someone searches your article, only first 60 words shown on the front page of the google. Read SEO Optimized content for better understanding the SEO Onpage Optimization.

Note:- Keyword must be placed at the begging of the title. This increase the searchability.

example-of-title-url-structure-and-meta-discription

Live example

Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. Meta descriptions don’t help you rank in the search engines. Your meta descriptions are the snippets of text that search engines use to describe your listing. So what you write there should not be glossed over. They will be read by people doing search queries! Add your focus keyword at the beginning of the meta description so that google can easily understand your content.

URL Structure

URL Structure is all about search engine optimization. You should aim at using targeted keywords towards the beginning of blog post URL. You should avoid using special characters, symbols, brackets, comma’s etc as part of your post URL. Including SEO friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results.

Note:- Remove stop-word from the URL.

Boost Dwell Time

If someone hits their back button immediately after landing on a page or without click on next page, it tells Google about the low quality of a page. Google uses “dwell time”  in its ranking algorithm and to size up your content’s quality. Increase your average dwell time by writing long, engaging content that keeps people reading. You can add video, image etc in your content to increase the dwell time.

H1 Title Tag

The most important element of any web page in terms of SEO is the title tag. Generally, H1 tags are reserved for your main page title. Search engines use these to determine what is important within your content. The H1 tag is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly. Don’t do alphabetic mistake in Tittle, You can take help from  Grammarly software if English is not your native language.

You can find your title tag by pressing Ctrl + U on your browser and click find then type <h1 in the code,

h1-tag-in-source-code chrome browser

H1 Tag

What you are doing now is creating the proper architecture for your website. If you not able to check it manually then yo can use SEO review tool to check it.

Note:- Be sure to use only one H1 heading tag per web page.

Here are some simple rules to follow to make sure you get the most out of your H1 heading tag:

  • One H1 heading tag per page.
  • Try to put the main keyword in the H1 heading tag.
  • Use unique H1 heading text for each page.

H2 Subheading Tag

H2 heading tags also carry a little SEO Onpage Optimization weight. Although they are not as powerful as the H1 heading tag, they definitely should be used. I often see websites that skip H2 headings altogether and go straight to using H3 heading tags. Don’t do this. Use them as they were meant to be used.

The main difference between the H1 and H2 heading in terms of SEO is that you can use H2 heading more than once. I generally don’t worry too much about trying to place keywords in H2 headings.

Keyword Density

Keyword density is the percentage of times a keyword or phrase appears on a webpage compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Including relevant keywords that are your focus keyword throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords ( keyword stuffing ) just for search engine robots. This can lead to your site being banned from search engines due to keyword stuffing. To avoid this, try to keep your keyword density to roughly 2-5%. If you are using Yoast plugin then don’t worry, it automatically notifies you when you exceed the limit. This way, you are still writing about the same thing, without risk of being banned. You can also place the keyword in the image . By doing this, you send a signal to Google Image search engine bot about your content.

Sprinkle LSI  Keyword

LSI keyword is synonyms that Google uses to determine a page relevancy.  LSI stands for Latent Semantic Indexing (LSI) is a system used by Google and other major search engines. The contents of a web page are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page. Sprinkle LSI Keyword in the article. Go to the Goldmine of LSI Keyword or use LSI keyword generator.

lsi-gold-mine

LSI Keyword

Internal Linking

People often think that the only links that coming from another website are important for his website. While these are not the only important links! Placing links to your other website pages is a great way to improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

You can actually use your own site’s search engine power to boost up other pages within your site. You can do this by simply linking to other web pages from within your content.

internel-link-example-of-wikipedia

Live example

Note:- It is crucial to show the search engines the keywords that are vital to your business in the form of link text. (This is the basis for “link building.”) So be sure to set up internal links. Now, don’t think that you can “get more points” by creating tons of internal links to try to boost the SEO power of certain web pages. Search engines are well aware of when people get “spammy,” and it can end up hurting your efforts. The bottom line is – if it makes sense to create a link, then do so.

External links

If you are one of those who is selling paid links, you should stop doing it. Linking to the bad neighborhood will significantly make the difference in your search engine ranking. If for any reason you need to link to any bad site, use Nofollow attributes (it tell google to not follow that page). Same goes for an affiliate URL.

Though Google doesn’t give much weight to Nofollow attributes, but it does make a difference. It’s a myth that too many external links will affect your ranking, if you are linking to legit and useful content it’s ranking will not go down or will not be affected. So you have to take an extra precaution when you are linking to other sites,

Note:-

  • If you are running a multi-author blog, you should make sure that link or guest post is coming from bloggers in the similar or relevant niche.
  • If you run a money-making online blog, you’re probably  using lots of ads and affiliate links. Top contributors on a Webmaster forum have said that too many ads on a page give  out a signal of a low-quality website. Use Nofollow tag of that page.
  • Try to use fewer ads on a page, and especially no ads in between a post.

Image Optimization

Image Optimization also plays an important role in SEO Onpage Optimization. It helps google to the better understanding of your content. 30% of website traffic is coming from Image according to google survey. So if you not paying attention to image optimization then you are losing a bundle of traffic from Google Image boot. The image also helps to attract the visitor and increase the Dwell time. I think image optimization is the best on page optimization techniques.

Social Sharing Buttons

Social signals may not play a direct role in ranking your site but it is an SEO Onpage Optimization. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. So add social sharing button on your site. Twitter, Google, and Facebook get help you to the faster indexing of your website.

social-sharing button on post

social sharing

Bolded Keywords

If you create a page that is good for a visitor, you’ll be rewarded for it in the search rankings. Part of having a great web page is that the content is easily consumable by readers. To this end, putting important words and phrases in bold or italics will make your pages easier to read. Bolding your keyword on your web pages has a tiny bit of SEO weight. There really isn’t much to this tip. Just remember to:

  • Bold the keyword once. (Do not bold it every time it appears on the page.)
  • Bold only one keyword. Don’t try to go after multiple keywords.

Check For Duplicate Content

You see, a lot of people use content management systems (such as WordPress, Drupal, and Joomla) to help make maintaining and expanding their websites easy. But a lot of times, these management systems create duplicate content. It can be hard to detect it. But there are a few ways to check it out;

  1. Create the sitemap and open it, sure that there is no more than one URL of the same type. If has deleted it.
  2. You can check in Google Webmaster Tools under search Appearance<<HTML  improvements duplicate title tags will clue you into duplicate content – usually through their duplicate title tag and meta description warnings.
  3. Place a “No Index” meta tag into the head of the duplicate content.
  4. Block the duplicate content in the WordPress robots.txt file of your website.

Removing duplicate content and help search engine to find content easily is an SEO Onpage Optimization factor, which helps you to rank better in a search result.

Post Long Content

There is little bit confusion about the length of the article,  but the evidence has shown that the longer the content, the more likely Google is to rank it on the first page. So length is a strength. Why is this? Well, in general, people like having more than enough content. And it’s not just Google that says people like longer content – people actually link more to longer content too! Now, this doesn’t mean you should go off and write 2000 words just for the hell of it. No, you need to be providing value with each of those words. People don’t like length for the sake of length. They like the length because in generally, the longer an article is, the more value it contains! So post long content is also an SEO Onpage Optimization  factor.

Boost Your Site Speed

In 2006, Amazon reported that for every 100 milliseconds they speed up their website, they see a 1% increase in revenue. Then Google announced, in an effort to improve the web, that page speed was a consideration in how they rank search results. So improve your site speed to rank better in the search result.  You can boost your site speed using CND, compressing image, and switching to faster hosting. So this is the on page optimization strategy to rank better in google.

On Page SEO Checklist

Here is the final checklist which you need to follow in 2016 to make sure your content rank higher in search engine Keyword placement

  • Keyword in Title, Permalink and in the first paragraph
  • Keyword in Image Alt tag
  • Tweaked Keyword in H2 or H3
  • Bold Important Keywords and related keywords
  • Italics 1-2 important Keywords
  • Outbound Link to relevant high-quality sites
  • Internal links to related articles
  • Remove all stop words from Permalink
  • Add multimedia (Video, Slides, Infographic)
  • Longer the content length, better it is. Minimum: 700 words
  • Optimize image before uploading (Compress and resize)
  • Page loading time
  • Use LSI Keywords (Use SEOPressor plugin to find related Keywords)

Other things

  • Use Meta title in less than 65 character
  • Use Meta description in less than 150 characters.
  • If using any Social SEO plugin, make sure to add an image for Facebook, Twitter. (Take advantage of social graph)
  • Make sure to have social sharing buttons at the end of the post or floating social sharing buttons.
  • Have related posts after blog posts to lower down bounce rate.

Things not to do

  • Not more than one H1 tag (Your Post title is H1 tag)
  • Don’t repeat H2 and H3 Tag. Read here about heading tags SEO
  • Don’t use keyword stuffing

Remember to share this post with anyone who might benefit from this information, including your Facebook friends, Twitter followers and members of your Google+ group!

If you have any suggestion or problem about SEO Onpage Optimization please feel free to comment below.

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Harvinder Singh Sharry

owner at Hitechwork
I'm Professional Blogger, SEO, and Digital marketing expert. I started my blog in 2016 with the aim to share my knowledge and experiences for the people associated with my field as well as for the general public.
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