Every business is different and has its unique needs. As a result, most of the pre-built CRM solutions available out there may not match the kinds of needs you have. Hence, you may prefer to build your own CRM.
But, the question is, how to create your own CRM software, and is it a good idea? Well, to help you with your decision-making, I will talk about why you should focus on building a CRM for your business.
So let’s quickly get into the topic:
4 reasons to build your own CRM
1. Create a CRM That Works For You
Different businesses have different requirements. As a result, the premade CRM solutions may not offer you the exact features you are looking for.
But when you go for a custom-built CRM, you get precisely what your business needs. So there is absolutely no need for you to deal with unnecessary features or elements.
Also, when you go for a custom-built, it will exactly have the features you would need. It helps in improving your workflow. Plus, you can cut down the cost of training your employees.
2. Integrate Existing Business Tools
CRM software gets connected to a wide range of business tools to manage workflow in a better way. In contrast, most pre-built custom CRM solutions work with most of the business tools out there.
It might not have support for the tool your company works in. As a result, you may have to change the software you work in or change the CRM.
But when you build your own CRM, this problem won’t come your way. As you can integrate external software and tools to your own CRM that you work in. Also, it will have room for you to add any additional tools shortly.
Many people think that custom CRM is going to cost them a lot. At the same time, it is valid to some extent. But if you look at the price of any pre-built CRM solutions, you would find that most of them offer you a monthly subscription.
Also, the price of the CRM can vary from $10 to $100 or more per user. As a result, the more users you have in your company, the more money you spend on a CRM solution each month.
However, if you look at a custom-built CRM, you will only spend your money once. Once you have your custom CRM, you can add as many users as you would want.
Of course, you also need to have a budget for your CRM maintenance, extra features, and other expenses. But in the long run, a custom-built CRM is super affordable.
4. Build Custom CRM Apps For Different Departments
Different companies work in different ways. Like there is a sales team, a product team, a financial team, and so on. That’s why having a single CRM solution for all the departments may not really be a good idea.
But when you go for a custom CRM solution, you can have features for different departments. Also, all the departments can be connected to the same database. As a result, you can monitor everything from a single dashboard.
In short, CRM gives you the freedom to choose the features that you need for your business. Unlike what features have been provided to you by third-party CRM software.
So those were a few reasons why you should build your own CRM. Now you must be wondering how to develop CRM applications. If you do, check this article – how to create your own CRM by Huskyjam for further understanding.