Product videos are videos that demonstrate the characteristics and functionality of a product. It’s a terrific way to promote a product. A product video maker app doesn’t have to be about a physical product; you can also make one about a service or software as a service.
When it comes to deciding whether or not to buy your product or service, the prevalent product video can make or break the deal.
An 80 percent increase in conversions can be achieved by using video on your website.
An excellent product film educates and enthuses your target audience to pay attention to you. When it comes to successful crowdfunding projects and the resulting product sales, we’ve seen our good share of product trailers on Vimeo.
Here are a few pointers on how to make a product video when it comes to creating engaging product videos that drive sales. You may also try Filmora video editor to explore new world.
Table of Contents
1. Tell a tale
The first piece of advice is applicable to any sort of content, not simply a film promoting a product. Your video should always have a story behind it. The key is to discover an interesting angle and go with it while creating a product teaser video.
You don’t simply need to show off your nice product; you need to explain how it relates to your clients’ lives. Your product video should answer these questions:
- What is the solution that your product offers?
- How does it impact your clients’ lives?
- Will they be happier as a result of using this product?
There is a beginning and an end to every story in general. Short videos, on the other hand, can serve as a doorway into a larger story by revealing a snippet.
2. Take a problem and show how it’s solved
The teaser version of this advice is a little more challenging, but the explainer and demo versions are much easier to grasp. A teaser’s problem is not a logical one, but an emotional one.
As part of a product demonstration, a film should illustrate how the solution alleviates a customer’s pain point.
An effective teaser is one that evokes an emotional response from the audience by creating a sense of urgency to buy the product. Advertisers use emotional signals to drive home a point here.
3. Illustration skills
If viewers don’t know what you’re offering at the end of a high-concept product video, they probably won’t be encouraged to become customers.
Showcase your product and talk about it with your consumers. It’s really that easy. Small and large e-commerce companies alike rely on the following types of product videos:
Demo: A demo is just a demonstration of the product in action!
Explainer: Explainer videos are short and simple, but they’re a great way to convey information about a product or service. Explainer films are often what persuades a human to make a transaction.
Tutorial: Step-by-step instructions are used to make these easy to follow. Tutorials may be customized to individuals who have already ordered and require assistance with a complicated product, as opposed to being only a promotional tool.
4. High-quality graphics
High-quality film is needed to present the product from every angle in a product video for tangible objects.
Tools like a screen recorder, high-speed cameras and directed lighting are used by professional product videographers to produce awe-inspiring experiences. When it relates to food and beauty items, you can be certain that the bulk of them have been heavily manipulated.
Use screenshots or a stylised depiction of your tool in operation for SaaS products. YouTube is a great place to find tutorials on how to film high-quality product footage.
5. A conversational tone
It’s critical to connect with your audience on an emotional level. Sales pitches that leave a foul taste in your mouth are unappetizing. It doesn’t matter what industry your goods are in; you may still be communicative in your narration.
Consider that you’re conversing with a representative of a much broader segment of society. You’re talking to them about why your product helps them solve their problem. So, don’t be a jerk and be real.
6. Don’t encourage fear of missing out (FOMO)
To try to terrify customers into buying your stuff screams “cheap infomercial.” We’re referring to the fear of missing out, or FOMO, as the young people call it.
Businesses who use fear as a despicable approach to get customers to buy the product are doing so at their own peril. Rather than scare tactics, a successful firm like yours should focus on the advantages of your product or service in your product video.
7. Incorporate a call to action so individuals know where and how to make a purchase
Customers should have an easy way to buy your product or service after the video ends. How? Include a following step or destination in your call to action.
Your two-minute blender demonstration is likely to have piqued the curiosity of everyone who makes it to the conclusion. Make sure to include an email capture or a link to preorder in your product video if it’s more of a proof of concept.
8. Integrate your company’s branding
Your product video should feature your brand prominently. A brand’s voice and tone should be reflected in every aspect of its story, from its colors to its tone of voice. People will form an association between your product and your company’s brand when they see it.
Brand equity and customer loyalty can both be boosted with well-produced product videos. Eventually, your product videos will be some of the most vital content for your brand as it expands.
Try to be genuine, innovative, and human in order to develop an effective and entertaining product video. Even if it seems like your competitors are doing the same, focus on being helpful and highlighting your product’s unique selling point.
Most customers aren’t paying attention to every detail of your actions. They are only interested in the most important aspects of your product, such as its benefits and how to purchase it.
You don’t need a video production company to create an impressive explanation video. While professionally created product videos are beautiful, in today’s lightning-fast marketing landscape, smaller businesses need to be able to create content quicker and more accurately.