The geographical location of your server can affect your positioning more than you think.
Every business seeks to attract users through its website in a way that feels natural and that represents a completely satisfactory experience for the customer.
And to achieve this goal, various marketing strategies are developed and implemented, including SEO. However, there is a detail that some miss and that is very important: the relationship between the geographical location of the server and positioning.
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GEOGRAPHIC LOCATION AND WEB POSITIONING: HOW ARE THEY RELATED?
The geographical location of your server and how this influences web positioning is a topic that has generated much debate among SEO experts.
But can geographic location really affect our position in search results?
The answer is that location has a lot to do with searches and the position you occupy on the results pages.
It has to be seen this way: when a user searches, for example, for a digital marketing service in Sabadell like those of MarketBooom; Even if you do not include “Fiction Ghostwriter” as a place in your search keywords, search engines will automatically take into account your location and that of services close to your place of origin.
In fact, when deciding which websites to suggest, search engines consider, in addition to the keywords with which they can be positioned, the location of the company’s web server.
And when we want to go to a website, what do we do?
Usually, we simply type the URL into the browser or place its name in the search engine so that it appears among the results. In this way, we can go to the desired site and at the same time, the search engines will suggest other sites related to our initial search and that are within the geographical range that interests us.
THE SEARCH AND LOCATION PROCESS
This entire search process goes through different phases and points within the website from the moment we enter the address in the browser, until the moment the results are shown to us. And this information processing goes through intermediate equipment that finally takes us to the page that really interests us.
Regarding this point, SEO experts have clarified that the further away the IP destination is, the download time will be much longer and the information will take longer to appear. Contrary to this, if the destination IP is nearby, the information processing will take less time.
A website that, for example, has a headquarters in Barcelona, takes approximately 42ms to open a site in this area. But when you try to open further; with a page in a different city, it takes longer to open. And if the information is given from a website with an IP that is in another country, the time can be around 100ms depending on where it is.
These results show that the IP can greatly affect our positioning due to the loading time of our page. For this reason, you should work on improving the loading speed of your page, because Google directly takes this factor into account to position you.
NATURAL SEO TO POSITION YOURSELF
If you are looking to beat the IP factor of your server to position yourself, using a natural SEO strategy can help you rise in the search results and attract many more users.
Every business is interested in improving its web position and gaining many more benefits in both income and visibility levels. And for this, SEO strategies are implemented to achieve greater visibility. But if you are going to use SEO as the key resource for your website, you have to know that not all the strategies that are put together to position yourself are sometimes the most appropriate.
The truth is that the ideal way to achieve the relevance you want is by making your SEO strategy much more natural. And you can achieve this if you take care of creating content that is really relevant and has to do with the theme of your sector.
Making quality content that is, above all, relevant is the basis of natural SEO. When you start publishing this type of content on your website, the statistics of the users who visit you will increase. But this is not the main thing, but the fact that these visits will be made completely naturally and you will even obtain valuable links for your site in this same way.
WHAT ELEMENTS SHOULD I OPTIMIZE ON MY WEBSITE?
If we work on natural SEO, our website must also be optimized. And to optimize your page you have to:
- Keep up to date with platform and server updates. Just like everything related to new technologies that have to do with programming language and that can give a good structure to your memoir ghostwriters.
- Change your HTML to improve your pages.
- Lean toward simplicity and functionality rather than overloading your page with illegible elements. Google prefers readability and clarity in content and texts.
- Don’t spam or incur penalties.
- Improve your loading speed and the size of your site.
- Optimize all the photographs on your website with the ALT parameter.
Avoid falling into bad SEO that could cause your website to be penalized and thrown into the last search results as punishment.
Don’t duplicate content or use a scheduled redirect that takes your users to a site they don’t want. Also do not overdo the tags, use hidden links, take risks with suspicious links or worse yet, spam.
Now that you know how geographic location affects your positioning and how to solve it, you have to decide whether you will take care of the optimization of your site yourself or trust an SEO professional.