Staying at the top of a search engine ranking is challenging, especially as more businesses create websites to reach their target customer. Various factors can influence the rankings of a website, from content to technical SEO (Search Engine Optimization). Moreover, every search engine has a unique algorithm and rules set for the content. Given constant changes, rank tracking becomes vital for businesses that rely on the power of Internet communication.
Here is the full guide on what you must pinpoint, enhance, and secure to be in first place at the top!
1. Check Your Global AND Local Ranking
The first thing to check is your global ranking, which refers to the number of organic visits you get. That metric can be tracked through various platforms, including free ones like Google Analytics (yet, its functionality is limited). It should always be on top of your priorities since this will indicate the general traffic trend in terms of visitors per day. Nevertheless, global ranking is not everything, and it might not attract engaged buyers.
That is when it becomes necessary to check local rankings. Businesses can use the Google map ranking checker to see their website’s visibility in different states/countries and even cities. That, in turn, gives you solid information about what you must enhance/correct/add to sustain your popularity in the prioritized region, expand, and find new customers and clients in neighboring states or further.
2. Work with Keywords Comprehensively
Google and other search engines use keywords to determine your content’s relevancy and quality, but that component’s main purpose is to categorize information. That is why you must insert those words comprehensively throughout your website, including within titles, headlines, descriptions, and naturally throughout all text. The use of the best rank tracking software and keyword optimization can result in growing organic visits through better positioning in the rankings and easier customer identification.
You might need help finding the mythical “right” keywords for your promotional content. Here are several metrics you can unveil with a rank tracker and get 10/10 keyphrases!
- Volume. That is how often a word/phrase is searched in a search engine. Strive to choose high-volume words (over 5K) but do not neglect low-volume ones because they can attract several clients who have yet to discover your offer merely because of an inquiry formulation.
- KD. Keyword difficulty shows the competitiveness of a key phrase. Strive to get high-volume low-KD keywords because that is an easy ranking boost!
- Keyword length. That is about how specific your keyword is. Long keywords usually state an object type, purpose, location, and other facts that help to narrow the search down. Mix long (specific) keywords with short (general) ones for maximal reach!
3. Web Content Is Everything
Web content is why people visit a website; it must be relevant, comprehensive, and of the highest possible quality. A basic rule is to make your content three times longer than a snippet in search results (since it includes a title and a short description). It allows people to learn more about your offer, making them click.
In addition, you should use different formats of text (including Q&A style for FAQs) and enhance the quality by including images/videos that are SEO-friendly. Moreover, add links to promote internal pages or external sources that can add value to your content.
4. Technical SEO Is Important
Another thing you must focus on is technical SEO, which refers to how your website functions and operates (from page speed to server responses). Mostly, these aspects impact user experience, but search engines also consider them when deciding your website’s ranking. That is why you should use a rank tracker to see how different elements are performing and improve them constantly (including using editor tools for cross-browser optimization).
5. Check How Your Desktop and Mobile Versions Rank
To be in the first place, you must ensure that your website does not face any problems on different devices. Many people nowadays use their phones for shopping/browsing, and you can track mobile rankings with a special tool. If your desktop version ranks much better, it is high time to optimize your mobile one!
6. Never Implement One Strategy for Two Search Engines
Even though Google remains the most popular search engine, it is not all about it! You should research and use specific tools to check your Bing/Yahoo rankings. Moreover, some websites attract more clientele through image searches than text ones (because of visual appeal), so focus on images as well.
Remember that there are no identical algorithms, meaning you must be attentive to all changes in their policies and rules. Attempting to implement a Google ranking strategy with Bing is 85% useless, and the same principle is relevant for Google VS YouTube, Instagram, and pretty much any other platform.
To be in the top position, you must understand the importance of web content and its ranking. Use a rank tracker to discover your current standing and work on the aspects that need improvement to grow your organic traffic, attract new customers/clients, and boost conversions. And with these tips under your belt, you can place your website at the top in several niche searches. We hope to see it there as soon as possible! Good luck!