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A rel=”nofollow” tag are the most common spoken word in the field of SEO world. Any blogger who is familiar with the importance of Robots.txt file and No Index No Follow Meta Tag should know the basics about Nofollow and Dofollow along with when to use the rel nofollow tag. If you don’t know about it? than this Artice is for you!

First of all, I want to clear that, lots of Dofollow links are bad. On the contrary, Dofollow links are great. It helps in improving your website trust score as long as you are linking to authoritative websites. In this tutorial, you will learn when, why & how should you use Nofollow tag and Dofollow tag.

What is a Dofollow (Follow) Link?

dofollow tag in circule


When you make a link in your post and connect it to another post actually you are passing SEO point to another post (In SEO world we call it link juice). Google can easily calculate SEO points to the rank page and able to crawl that link without any restriction. By default, all the link is a Dofollow link in WordPress.

You know, Google takes note of these points, watching how many inbound links a page has and from what sites. Google figures, hey, if a lot of people are linking to a certain page, it must be a really good page! Let’s give preference in our search engines to that page over others.

What is a NoFollow Link?

rel nofollow tag


A Nofollow link is a link that does not pass SEO point to another page, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. A Nofollow link is created with the nofollow link HTML tag, which looks like this:

<a href=”” rel=”nofollow”>Link Text</a>

The rel=”nofollow” tag tag is basically a notice sign for search engines saying “don’t count this.”

Why Add rel nofollow tag to External Links?

Each time you link to any page whether it’s on your own site or an external site, you are transferring link juice to that page. This is why most SEO experts recommend you to link to your own older posts so that that post can also rank higher in SERPs. If you write a post that has both internal links and external links, then you probably want to get the maximum link juice to your internal posts. So you can do this by adding a rel nofollow tag to your external links. Nofollow attribute (tag) instruct search engines to not transfer any link juice from your site to the external site.

How to add rel=”nofollow” tag to a link?

There is no rocket science behind, how to add rel nofollow tag to a particular link on your site. There is Two method to add rel=”nofollow” tag in the specific link. First one is manually and second is, by using the plugin.

Add rel=”nofollow” Tag By Manually

By default, your are all link look like this

To make it Nofollow, simply add an attribute Nofollow to the link

In WordPress or Blogger, you can go to Edit HTML mode and add rel nofollow tag in front of links to make it Nofollow. But it is a little bit complicated process so, I preferred to use a plugin for this process.

Add rel=”nofollow” Tag By Using Plugin

  • Login as admin and install Plugin Title and Nofollow For Links and activate it.
  • Before Installing plugin, when you make hyperlink or anchor link by select or highlight the text and click insert/edit link button.
Making link in wordpress

Making Link

  • Now when you click on setting button, you will see the rel=nofollow option is not available. As I told you, By default, WordPress make all the link on your website as Dofollow (Follow).
rel=nofollow is missing

rel=nofollow is missing

  • But After installing the Tittle and Nofollow For Link Plugin, you will see an addition option is added to insert/edit link section
adding rel=nofollow tag in wordpress

rel=nofollow tag

Now copy the link in the URL box and check add rel=nofollow box to make it a Nofollow link. You can also make it open in new window if you want. I personally recommended using Open in new window feature for all external links. In this way, you can increase the Dwell time (average time on page) of your post.

If you have lots of outbound link from a single page, I will suggest keeping at least those links Nofollow that doesn’t add value to the search engine. So that you will not pass your link juice to all of the links especially your advertisement links and affiliate links.

How To Check A Link Is Follow or NoFollow

It is a very simple process to check the follow and Nofollow tag. For better understanding, here I’m making a new post.

exmple of follow and nofollow tag

Example Post

The first line is with normal follow tag as by default and the second line is with Nofollow tags. Save this post and check its preview.  Now the question is how you can check follow and Nofollow attribute? You have to install, strike nofollow, Nofollow extension for chrome or Nofollow extension for Firefox according to your browser. Now open your Preview post and see all the Nofollow tags are in the red box due to the extension. You can enable or disable the Nofollow extension any time.

Result of example

Result of example Post

In this way, you can check Nofollow and follow tag of every website and easily can differentiate. You can add rel=”nofollow” to all external link in your website by Using External Link plugin. This Plugin also has a feature to exclude some website from the Nofollow tag. Here is a list of the WordPress plugin that can use to make WordPress more SEO friendly.

Important: Please note that the External Link plugin adds these attributes on the fly. Deactivating the plugin will remove Nofollow from all links.

Remember to share this post with anyone who might benefit from this information, including your Facebook friends, Twitter followers and members of your Google+ group!

If you have any suggestion or problem about rel nofollow tag please feel free to comment below.

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Harvinder Singh Sharry

owner at Hitechwork
I'm Professional Blogger, SEO, and Digital marketing expert. I started my blog in 2016 with the aim to share my knowledge and experiences for the people associated with my field as well as for the general public.
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