Sales Lead Tracking Software Guide [Free & Paid]

sales and marketing software
sales and marketing software

Managing business opportunities from lead to the pipeline is a turning part to profit. All big or small businesses require simplified tools to acquire and maintain the customer database and sales leads. These 5 sales lead tracking software tools will help you to do that.

Moreover, nearly related to customer relationship management (CRM) software, lead management, and tracking software focusing on the sales pipeline. With the right choice of tool, salespeople can turn the data into usable leads. Lead management and tracking software is a collection of methods, processes, and practices to get new clients for a business.

However, there are some independent lead management tools; most are part of CRM or other sales process automation solutions.

In this article, we will answer the direct questions about sales lead management and tracking software, how it can be helpful for your business to turn leads into sales, and list out the top 5 free and paid software.

What Is Lead Management Software?

Lead management software is sometimes also known as lead software or lead trackers. It helps sales and marketing professionals get together to find out more qualified potential customers with close deals and earn more income for the business.

Lead tracking software is the strategy that sales teams use to know which stages of the pipeline their deal is in. This tracking helps the sales team determine whether a lead or pitch is on a path to closing. Many companies choose this software to streamline this process and encourage leads automatically through the sales process with workflows and targeted marketing

The lead track is upgrading the interest level of the leads towards what you are selling. This tracking system tools gathers information about a customer’s journey so that you can customize your sales pitch.

Why Is Lead Tacking Software Important?

A lead management process aims to avoid the mess and organize the leads to ensure the sales opportunities that give an advantage without slipping through the crack. The lead tracking process can improve the sales flow and better the odds of conversion. This system helps in understanding the origin of your sales leads. It will make your sales team more efficient while clarifying and minimizing confusion.

Moreover, an effective lead management process will focus your sales efforts in the right direction and helping in optimize your marketing strategies.

What Does Lead Management Do?

  • Generate leads.
  • Capture contacts
  • Score leads
  • Nurture potential customers

10 Benefits of Sales Lead Tracking Software Leading Your Small Business to Success

Luckily, with the help of a strong lead management program, you can prevent the loss of leads and contribute more to your revenue growth. Below are three benefits of proper lead management:

Small Business to Success
Small Business to Success
  • Increase efficiency in lead processing
  • Efficient lead tracking
  • Lead prioritization.
  • Lead stage filtering
  • Attaching identifications/statuses
  • Illustrating workflow
  • Highlighting Active leads
  • Real-time data, reports, and forecasts
  • Predictive analysis
  • Improved team coordination
  • Better customer insight

Features Of Sales Lead Management & Tracking Software

While using lead management software allows you to respond the moment a prospect shows interest in your product or service. This lead software tool will make the job easier and more efficient.

  • Automated data collection
  • A customizable CRM dashboard
  • Data management
  • Work allocation and task management
  • Response to leads
  • Scheduling and tracking leads
  • Communication
  • Acquaintance
  • Process automation
  • Sales funnel
  • Sales activities
  • Detailed analysis
  • Reports
  • Post analysis actions
  • Lead security
  • Role clarity

Strategies of Trending Sales Lead Generation

Trending Sales Lead Generation
Trending Sales Lead Generation

There are many trending strategies brands are using today. Here is mentioned below;

  • All marketing and channels are personalizing while using behavioral lead data and predictive scoring.
  • Tracking website performance and analytics to identify the source of traffic.
  • Optimizing your website by using the right copy and message to vibrate with target groups.
  • By using automation tools in order to simplify and speed up lead generation and sales.
  • Execute interactive content to engage business leads on your website.
  • Adopt video content in the form of webinars, tutorials, product demos, and animated visuals.

How To Choose the Best Sales Lead Management & Tracking Software for Your Company?

Here’s the requirement list below to select the best software option for your business, whether small or large enterprise.

  • User-friendly
  • Process optimization
  • Automation
  • New exclusive features
  • Customizable
  • Improve buyer experience
  • Expansion capacity with the growth of business
  • Integration with other systems
  • Ability to work off-line

However, according to your business needs, you can go through the detailed overview of free lead management software below and choose the best option.

Top 5 Lead Management Software In This Year [Free & Paid]

  1., founded in 2014 and located in Israel, is a cloud-based work OS, where teams produce workflow apps in minutes to run their processes, projects, and everyday work.


More than 100,000 companies around the world rely on This software is best for small to large businesses, which makes pipeline management easy and has the capacity to connect every department of the organization despite its size. CRM software helps you with managing customer data, interactions, and processes. All your data will be protected. This software will allow you to build and customize the dashboard as per your needs. CRM software has automation capabilities to help you with repetitive tasks.

Moreover, it is best for many teams, big, small, and cross-functional, in various industries worldwide. Its intuitive interface and customization capabilities make any project and business worthwhile.

Pricing offers a free forever plan for up to 2 seats, and its pricing scales based on the number of seats, as well as the functionality required. Paid plans start at $10/seat/month and are billed monthly, including a minimum of 3 seats for the basic plan. Other plans are mentioned below:

  • Individual Plan – $0/month with 2 seats
  • Basic Plan – $8/month with 3-40 seats
  • Standard Plan – $10/month with 3 -40 seats


  • $16
  • For 3-40 seats per month.
  • Includes; automation and integrations-25000 actions/month, chart view, create dashboard that combines 10 boards, dependency column, formula column Features

  • Cooperate with your team in one shared workspace.
  • Helping in plan execute and tracking projects
  • Join across teams and departments.
  • 100% customizable and flexible to fit any workflow
  • Assists your team to stay on track
  • Combinations with dozen of platforms like Slack and Google Drive.
  • Provides services in multiple languages. Alternatives

  1. Numerik
    1. Bigin by Zoho CRM
    2. ClickUp


  • Gain insights swiftly and a clear overview of sales, processes, and performance through the dashboard.
  • Set automatic reminders and due-date notifications and assign a new task to teammates.
  • Putting the repetitive task on autopilot will be able to automate your sales pipeline.
  • Leads will be captured online through the integrated contact form.


  • Offers a free trial of the product; a forever free plan is absent.
  • Doesn’t provide features, including setting up a recurring task and mind mapping.
  •  Not allow you to toggle between the views.

Top customers in 2022

  • Canny Creative
  • Lemonlight
  • Starter Story
  • Nourish Foods Co.
  • Crimibox
  • Empire Flippers
  • Vowed Box Co.
  • Crave It
  • AgriDigital
  • WeWork
  1. Pipedrive

Pipedrive, the first CRM platform, was founded on June 21, 2010. This CRM software is used by 100,0000+ companies in 179 countries, including the United States, Brazil, Canada, Germany, Mexico, Australia, the United Kingdom, etc. In 2020, it became the fifth Estonian-founded unicorn [it is held Startup Company valued at over US$1 billion in business].


Pipedrive CRM software authorizes you to nurture leads into paying customers. This tool will be very helpful in automating busywork, monitoring multiple complex sales strategies, and combining lead data in a single platform. It is best to manage sales and provides a detailed or clear picture of their historical and existing deals.

Moreover, Pipedrive has exclusive features like pipeline management, Email integration, Activities Management, Data import-export, Sales reporting, and forecasting. It is Moreover, in 2022, Pipedrive will be recognized as one of the top Customer Relationship Management (CRM) software for small businesses.


  • Automation — abolish busywork with task automation, one-click contact data collection, webhooks, open API, and an Al-powered sales assistant.
  • CRM— select the Pipedrive CRM platform to improve your workflows, increase sales productivity and assist you to scale your business.
  • Customization— alter pipelines to tailor processes to your business needs and put your team on the right path.
  • Email and communications—- connect your target audience by using smart features and move leads through the sales funnel.
  • Integrations—with sync Pipedrive across different categories, including video calls, lead generation, phone solutions, and customer support.
  • Privacy—while using CRM software will protect your data and let inform you about your Salesforce’s activities on all levels and at all times.
  • Leads— it will help with lead generation, qualification, and prioritization.
  • Processes, pipeline, and activities—generate and apply your ideal sales pipeline process while using CRM features, including goal setting, activity tracking, and insights.
  • Insight and reports—pick out winning patterns, forecast revenue, and optimize your workflow with customizable sales reports.

Biggest benefits of CRM

  • To give managers and salespeople the time and visibility they required to focus on growth.
  • Uplifts activity-based selling.
  • Affordable and easy to use and customize


  • Free trial: 14-day free trial
  • Essential – $9.90 per user/month
  • Advanced – $19.90 per user/month
  • Professional – $39.90 per user/month
  • Enterprise – $59.90 per user/month

Boost your plan with more features

  • leadBooster add-on – $31.33
  • Web Visitors add-on – $39.52
  • Campaigns add-on – $12.85
  • Smart Docs add-on – $31.33

Product specs:

  • Supported platforms: Linux, Windows, Android, iPhone, Mac, Web-Based, etc.
  • Integrates with: Zaiper, Zoom, Mailchimp, Office 365, Gmail, and more.

Renowned companies used Pipedrive

  Company    Website
Finn Partners, Inc.
MongoDB Inc
Investopedia, LLC
NetSuite Inc

Pipedrive alternative

  • HubSpot
  • EspoCRM
  • Crust CRM
  • Corteza CRM
  • Zoho CRM
  1. HubSpot

It was founded by Brian Halligan and Dharmesh Shah in 2006 and used by 120+ countries, including the U.S, U.K, Australia, Canada, Germany, etc. HubSpot CRM software allows you to track and analyze activity in real time and offers a highly well-organized dashboard view. More than 12,000 companies use it across 56 countries for lead management and conversion.


Services Aim tools for:

  • Customer relationship management
  • Social media marketing
  • Content management
  • Lead generation
  • Web analytics
  • Search engine optimization
  • Live chat
  • Customer support

Free CRM Software Features

  • Contact deal and task management
  • Email tracking and engagement notifications
  • Email templates and scheduling
  • Document sharing
  • Meeting scheduling
  • Live chat
  • Sales quotes


  • Starter – $45/month
  • Professional – $1,600/month
  • Enterprise – $5, 000/month

Product Specs:

  • Integrates with: Salesforce, Pipedrive, Zoho CRM, Keap, and more.
  • Supported platforms: Android, Web, and iOS

List of customers who used HubSpot

Amino Inc.
Royal Dutch Shell

Top HubSpot alternatives

  • ActiveCampaign
  • Freshsales
  • EngageBay
  • Zoho CRM
  • Pipedrive
  1. Zendesk

Zendesk CRM software help companies empower their customer service agents and provide a complete customer service solution that is easy to use and scales with your business. It was founded in 2007 Denmark, and more than 100,000 businesses rely on Zendesk in order to make customer experiences better.


In June 2022, it was announced that Zendesk would be obtained by a confederation of private-equity firms led by Permira and Hellman & Friedman in an all-cash deal cost of $10.2 billion.

This user-friendly CRM software enhances sales teams’ productivity, processes, and pipeline visibility. Its exclusive feature, like “Funnel Tracking,” alerts you about the marketing campaign’s capacity to create revenue. Its pre-built “pipeline Conversion Report” feature helps users to detect issues in the sales cycle. Zendesk also presents users with a customizable Lead Smart list, so you can easily access information.

Moreover, Zendesk CRM automatically logs all your calls and emails to ensure that quality leads are not lost.


  • Keep your team focused on the highest value leads.
  • Conduct your marketing campaigns.
  • Pile up your customer support tasks and manage them at a certain place
  • Gain valuable insight into custom reporting
  • Remove work like logging activities and finding contacts.
  • Integrate existing platforms while making a centralized interface.

Product Specs:

  • Supported platforms: Android and iOS.
  • Merges with: Slack, Dialpad, PandaDoc, Box for Sell, and more.


  • Suite team – $49 per agent/month
  • Suite Growth – $79 per agent/month
  • Suite Professional – $99 per agent/month

Companies that use Zendesk [2022]

Robo 3D
Think Crucial
Dick At Your Door

Zendesk Alternative for 2022

  • Zoho Desk
  • ServiceNow
  • Freshdesk
  • Gorgias
  • Hubspot Service Hub
  1. Salesforce Sales Cloud

Sales Cloud management software helps automate the sales process and track marketing return on investment resulting in a full pipeline and higher close rate. In 2021, this CRM software was controlling about 20% of the market. The American cloud-based software company was founded in 1999 in California.


Moreover, 150,000 companies across different industries use SalesForce software. Mostly 62% of Salesforce customers, like Spotify, Amazon, and U.S Bank, come from the USA.

Salesforce lead management tool offers a built-in AI-based sales assistant that can eliminate manual data and has the ability to set complex workflow rules and automation.

Furthermore, Salesforce implementation needs a consulting company to map the business requirements and workflow, join with other software, train the employees and follow some additional changes afterward.

On 19 September 2022, Salesforce is recognized as the 61st largest company in the world by market cap.


  • Spend less time digging through spreadsheets and invest more in selling.
  • Boost productivity with Automation.
  • Strengthen your relationships.
  • Grow predictable revenue.
  • Free lead tracking software
  • Go after on leads and identify key contacts.
  • Track emails, calls, and meetings automatically.

Sales Cloud Pricing:

  • Essential – $25 per user/month.
  • Professional – $75 per user/month
  • Enterprise – $150 per user/month
  • Unlimited – $300 per user/month

Expand your capabilities with add-ons

  • CPQ & Billing – $75 /user / month
  • Sales Cloud Einstein – $50 /user/month
  • Account Engagement – $1,250 / month, up to 10,000 contacts.

Renowned companies used Salesforce

Walmart Inc.
UnitedHealth Group Inc.
McKesson Corporation

Product Specs:

  • Integrates with: Outlook, Google apps, and Lightning sync.
  • Supported Platforms: Android & iOS.

SalesForce Sales Cloud Competitors

  • ActiveCampaign
  • HubSpot Sales Hub
  • Zoho CRM
  • Freshsales

That’s all we have for the 5 best lead management & tracking software platforms.


The right choice of software will boost your success rate and up your productivity. Before going to choose, go through the above-outlined features of each software and keep in mind that you test their customer service and a free trial to understand if it suits your business.

Moreover, each tool has good features, but if you want a paid version, Salesforce is best to level up your business.