Search engine optimization is a crucial part of digital marketing that involves optimizing your website and its content. The end goal of this process is to move your platform higher on SERPs, which will boost your visibility, drive more organic traffic, and help your business grow online. However, optimizing a site may be a time-consuming and complex task, requiring a deep understanding of search algorithms, your niche, and other peculiarities. Therefore, most businesses prefer to rely on expert SEO providers. You may check this site or explore similar dependable agencies to get an idea of the benefits that professional SEO services can provide
At the same time, some companies decide to perform SEO in-house. It’s where artificial intelligence can be of great help. With the rise of AI-powered tools, it’s now possible to outsource some optimization tasks to them. In this article, we’ll reveal the different objectives you can deliver to ChatGPT, the most popular AI so far.
What Is ChatGPT?
It’s safe to say that ChatGPt is now getting more and more attention and gaining popularity at a rapid pace. It’s a state-of-the-art AI model based on the GPT-3 architecture developed by the San Francisco-based tech company OpenAI. This Generative Pre-Trained Transformer model is one of the most advanced and versatile language models available today, with the capacity to generate human-like responses and understand natural language queries.
ChatGPT is trained on a vast amount of data from various sources. It uses this information to continuously learn and improve its performance. In fact, this artificial intelligence is designed to perform various language tasks. Whether you seek advice on simply writing a report or researching the most effective link-building strategies, it can give you the answer.
Benefits and Drawbacks of Using Popular AI
Before we delve into ways you can use ChatGPT for your SEO, it is necessary to understand the peculiarities of this AI. That way, you’ll know its advantages while being aware of its potential downsides.
In the digital marketing industry, ChatGPT has become an indispensable tool due to its several benefits, including:
- Saving time.
It can automate many repetitive and time-consuming tasks and quickly manage many objectives and processes. So, it helps free up valuable time for businesses to focus on high-level goals.
- Data analysis.
This AI can analyze vast amounts of information, identify patterns and insights, and assist in making data-driven decisions.
Relying on ChatGPT, even for a few tasks, can be a cost-effective solution, especially for small businesses or companies operating on a tight budget.
At the same time, despite its numerous advantages, this well-known AI isn’t without its drawbacks. One of the most significant concerns is the limit of its “knowledge base.” In other words, it doesn’t know anything after September 2021. Also, it’s not too worried about plagiarism and can produce non-unique content stuffed with particular words and phrases, which makes it hard to read. Furthermore, it may occasionally simply generate inaccurate information.
ChatGPT for SEO: Areas to Employ
Now let’s answer the main question: where can ChatGPT really help with your SEO performance? We’ve identified several areas where you can use it.
Keyword research is a critical aspect of SEO. It involves finding the words and phrases your target audience uses to search for your products or services online. Once you’ve determined them, you can use them to optimize your content and improve the ranking of your web pages.
Often, this step is a prime candidate for outsourced work. However, it doesn’t mean that ChatGPT can fully replace the task. We’ve already mentioned that it’s limited in terms of its knowledge base. It implies it cannot connect with current data from platforms like Ahrefs or Semrush.
So why is this section there? While ChatGPT cannot do the entire keyword research for you, it can be used for brainstorming. Consider the following ideas to deliver to the AI when it comes time for this task:
- creating a glossary of words or expressions associated with your keywords;
- giving high-level subjects and niche topics related to your keywords;
- offering categories and subcategories connected to your products or services;
- generating questions that a potential consumer might ask.
Experiment with these suggestions to find the ones that work best for your company.
Meta tags are HTML tags that provide metadata or additional details about a web page. They can give information to search engines about the content of it, which helps bots understand it better.
It’s a good idea to resort to ChatGPT to create things like your title tags, H1s, and meta descriptions. However, making these crucial elements of SEO content is something you should only do after you’ve examined what works best in the SERPs for your most desirable keywords.
In addition to the essential SEO tasks you can outsource to ChatGPT, we’ll mention blog post creation. It’s probably the most significant part of the work the AI can do. Some businesses may see results from ChatGPT’s blog-writing efforts if they’ve already shown themselves as recognized authorities in their niche. On top of that, there should be no worries about whether Google pays attention to generated content. This search engine doesn’t care if your texts are AI-made and even has its own guidelines for creating that kind of content.
At the same time, publishing enough generic blog posts is like playing with fire. It may lead to your company’s authority dwindling. Basic ChatGPT’s content won’t help if you’re still trying to establish yourself as an authority in your field. A better approach, in that case, is to use AI to create the outlines for your blog posts. Throughout a whole content plan, it can save you countless hours of work and boost production to a higher degree.
ChatGPT can be a helpful tool when it comes to eCommerce SEO. You can probably rely on it to create content for your category and subcategory pages. The more of them you have, the bigger the benefit you will get.
Another thing you can outsource to ChatGPT is making product descriptions. However, there is a nuance to highlight. Again, if your products existed in 2021 or there are resources you can pull from for some details, this recommendation shouldn’t be overlooked. But if you produce your own goods and have your own SKUs, meaning there’s only one source of information about them, ChatGPT cannot do so much work for you.
Rewriting and Editing
If the need arises, ChatGPT can rewrite your content, whether it’s your own or from one of your competitors’ websites. Nevertheless, whatever the end purpose is, there’s a point to pay attention to.
This AI may essentially summarize the content of the blog post you’ve asked it to rewrite. Hence, if you need to rewrite a huge piece of content (like an article with a 2000-word count), you’ll probably get a 600-word version. Considering that fact, it can be beneficial to use ChatGPT to rewrite a text in sections. This practice would take longer, but the result would definitely be better.
Given that, you can also ask AI to shorten the passages in your texts. This tool is great at providing responses in fewer than 600 words, so if you need to summarize anything that would be time-consuming to read as a whole, that’s work for ChatGPT.
ChatGPT is a powerful tool that can help businesses optimize their SEO efforts. However, it’s crucial to use it in conjunction with human input and oversight to ensure that the results of its work align with your brand’s voice and values. As this AI continues to advance, we expect to see more applications of it in SEO and digital marketing in general.