Putting up advertisements on Facebook can be tricky if you are not aware of the right process. Advertising on Facebook is one of the most popular ways in which brands can reach out to people and increase their engagement.
It is to be noted that Facebook is the biggest social media platform in the world, and they have more than two billion users on their platform. Facebook can definitely help you to promote your brand products and services.
It comes with a robust advertisement structure that any business can use. Facebook adverts have the ability to increase your viewing rates and engagement by at least 5 times.
If you think that paid advertising on Facebook is the best and immediate way to impact the reach of your uploaded content, then this blog is for you. Today we will show you the guide to make a Facebook ad and upload it online.
Table of Contents
Step 1: Set some goals for your ads
Before you start creating any of the adverts, it is essential that you set some goals for the ad. It is important to think about why you are planning to put up the advertisement and the objective you are trying to achieve.
When you set up a few goals, it allows you to achieve your targets in the most efficient way. If you plan to increase the number of downloads for your mobile application, you should use Facebook ads to achieve 100 downloads in the first month.
Then increase it to 200 downloads in the next month. This will help you keep track of your performance and also leaves you with a considerable budget at the end of the day. Several things are achievable with the help of adverts –
- Increase traffic to my website with these advertisements
- Increase attendance at my event
- Generate new leads for your page
- Increase the reach of our content on Facebook to a bigger audience
- Boost engagement for your Facebook Page with advertisements
Step 2. Head over to Facebook Ads Manager
Once you have a particular goal in your mind, you will need to head over to the Facebook ads manage section. All of your campaigns will be run from here with the help of the Facebook Ads Manager tool.
You can directly access the link from facebook.com/ads or by clicking on the Manage Ads section on Facebook settings. Here you will get access to all the options that are available on Facebook for setting up an ad.
Navigate through the menu on the left-hand side of the page and get started with the first ad. You can watch a YouTube tutorial or Facebook blogs to find out more details about the page.
Step 3. Choose your ad objective
When you click on the create Facebook ad section, you will come across 15 different kinds of options from which you have to choose one. Each of these objectives is great for any business to promote itself.
Some of the top objectives include Brand Awareness, Local Awareness, Reach, Traffic, Post Engagement, Page Likes, Event Responses, Offer Claims, etc. These are some of the different ways in which you can approach an advertisement campaign.
The three major objectives of these advertisements – awareness, conversion, and consideration. Make sure to discuss with your team how they would want to market a particular product or service.
Using the advertisement, you can even send people to a destination on or off Facebook, install your app, raise attendance at your event, get video views and collect leads for your business.
Depending on the objective you choose, Facebook will show the next step. Keep in mind that you cannot change it later on once you choose a particular objective for the advertisement. You will have to create one.
Step 4: Define your audience and budget.
Last but definitely not least, you have to choose the right audience and fixate on a particular budget for the advertisement. If you are unable to identify a good audience for your content, then it becomes really difficult to attract the right people to your products.
That is why before posting the final advertisement, you need to define your audience. Location, age, gender, behaviors, interests, and hobbies are some of the most important things that define your audience the best.
That is why you have to be very sure of what kind of audience will find your product the most useful. You can’t expect to get a thousand likes on a post that shows a walking stick for an audience that has people mainly of the age of 22 – 25 years.
You can conduct different surveys and find out the right details about your audience. If you can’t, then you should take the help of an agency who can help you to do so. Make sure to use a Facebook ad maker only after you have identified the right audience who can be your potential customers in the near future.
Once you have defined the audience, check out the budget that you can spare for your advert.
Facebook advertisements are definitely not as cheap as the ones found on TikTok, but they are reasonable depending on the requirements you have. If you want to reach a million people, then it will definitely be a big amount.
Determine the amount you can spare when selecting the kind of advertisement you want. You can choose between two payment options – daily payments and lifetime payment as well.
The reach that Facebook can deliver to the users is outstanding and possibly the best when compared to every other social media platform in the world. Facebook has been the pioneer of social media marketing, and it continues to rule this industry.
If you’re planning to promote your products and services online, then Facebook is a great option that will never get old. Thus, follow the guidelines shared above, make an ad and head to Facebook and post it to attract the audiences.