Are you curious to know which of your content is most popular among Twitter followers? Or do you want to check how many followers you lost or gained? For this purpose, the Twitter Analytics dashboard is the most useful tool to check your X account’s growth.
In this article, we have shared the complete guidelines on how to see Twitter Analytics. So, without further delay, let’s dive in!
The Brief Introduction of Twitter Analytics
In 2014, Twitter launched a web tool named Twitter Analytics that allows you to track, measure, and optimize the performance of your X account to enhance the impact of your account and business. All X users have access to X Analytics to check data about their posts, followers, conversations, mentions, impressions, account visits, and others.
The X Analytics dashboard offers an overview of the benchmark driving engagement on your account. The data reveals your progress over time and helps you figure out your content’s success. The Twitter built-in tool is for everyone, including individuals, influencers, businesses, social media managers, and agencies, to know their account performance.
Why is Twitter Analytics Important?
X is not just by posts; and it is a treasure trove of data waiting to be made productive. With millions of posts shared daily, understanding your Twitter account performance is crucial for:
- Increase Twitter reach and engagement by finding what most attracts your audience.
- Keep an eye on follower’s statistics and engagement trends to track growth.
- Stay updated by understanding your current market position by discovering your competitors.
- Customize your content strategy based on performance insights.
Can anyone Check Twitter Analytics?
Yes, you don’t have to need a special type of X account to have access to the X Analytics dashboard. It means you don’t need to get a verified Twitter account, and it does not seem to require a Twitter Premium subscription, either. Generally, it has some basic requirements mentioned below: any free and regular X account should be able to access the Twitter Analytics dashboard.
- The account must be a minimum of 14 days old.
- It can’t violate Twitter’s ad policy.
- It can’t be a suspended, deleted, or restricted account.
- The X account must mainly post in one of the languages that are mentioned in Twitter-supported language guidelines. Instances of such languages are English, German, Spanish, and Japanese.
How to see Twitter Analytics on PC and Mobile Devices
Accessing the X Analytics tool is relatively straightforward, whether you are using a PC or a mobile device. Every X account comes with free access to the intuitive Twitter X Analytics dashboard. You can easily access the dashboard directly from the Twitter Analytics site. Or follow the below-mentioned steps to see your X analytics.
On Computer
Twitter Analytics are easily accessible on a web browser on a computer.
- Login to your X account and click on the More options from the menu on the left sidebar of your screen.
- In the dropdown menu, choose Creator Studio and then tap on Analytics.
- You will be directed to your account activity dashboard, where you can see your post activity, audience insights, and more.
On Mobile Device
The X iOS and Android app does not directly support the Twitter Analytics feature. However, you can access this tool via your mobile web browser.
- Open your preferred web browser on your mobile phone.
- Go to the X website and log in with your account credentials.
- Tap on your profile icon to expand the dropdown menu.
- Click on Analytics from the menu.
- It will redirect you to your Twitter Analytics dashboard, where you can access different metrics related to your X account.
| Note: On Twitter iOS or Android app, you can only see every tweet’s insights. |
What Kind of Data and Metrics in Twitter Analytics
Twitter X Analytics provides you with a bunch of several numbers and stats. Here are mentioned some key ones:
- Tweet Impressions: This is how many times people have viewed your post. It is like counting every account that looks at your post. If you subscribe to Twitter Premium, it is the best way to see whether Twitter Premium increases reach or not and if it is just a waste of money.
- Engagement: This number counts how many times people have interacted with your post. It includes all the likes, comments, shares, and click links.
- Engagement Rate: This is a percentage that shows you how often people interact with your posts compared to how many times they are seen. A greater percentage is usually good.
- Followers: You can see on Twitter Analytics how many followers you have and how these follower numbers change over time. It also provides you with the interests, locations, and other information of your followers.
- Top Tweets: This section shows you which of your posts got the most attention. It helps you understand what type of content your audience likes best.
- Video Views: If you share videos, it will show you how many times they have been played.
These data metrics help you understand what works well on your X account and what does not. By looking at these metrics, you can make better posts that your followers will love. To increase Twitter engagement and reach, you should try to get Twitter blue.
Final Words
In this article, we have covered the topic that is how to see Twitter Analytics and how to access them. However, on the internet, there are various third-party tools available to check Twitter X Analytics. But the best one is the native Twitter Analytics dashboard.
